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B&B #2: Companies and AI

AI headlines, California's AI safety bill and using during vs while.
B&B #2: Companies and AI

Headlines

Vocabulary

M&S using AI as personal style guru in effort to boost online sales

  • Retailer: Einzelhändler
  • ...with the aim of clocking up half its fashion sales digitally: verbuchen können
  • Straightforward: einfach
  • It hopes to overtake Next to become the biggest seller of garments: überholen / Kleidung
  • ...tailoring to six different preferences: maßschneidern

Apple banks on AI to boost sales of new iPhone 16

  • Apple banks on AI: auf jemanden/etwas vertrauen
  • to jumpstart a new wave of iPhone sales: Starthilfe geben
  • aimed at harnessing the latest in artificial intelligence: sich etwas zunutze machen
  • Apple's most important product which accounts for around half of its total sales: repräsentieren
  • ...it was expecting marketing approval from regulators: Regulierungsbehörde

YouTube is making new tools to protect creators from AI copycats

  • AI copycats: Nachmacher
  • content that copies their voice or likeness: hier: bild
  • the new likeness management tech will help to safeguard its creators: absichern
  • AI music tools have sparked fears among artists regarding their use in plagiarism: Angst auslösen / Plagiat
  • A separate tool is also in the works: in Arbeit

Video of the Day

60 Second Grammar - During vs While

While + subject + verb
I listen to music while I work.

During + noun/gerund (verb + ing)
I listen to music during the day.

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